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MARKETING DISSERTATION TOPICS IN 2024

Date Modified March 28 2024 by Liona Mark

Selecting the best and unique marketing dissertation topics and ideas that will not only reflect your best skills but remain within your course requirements is always challenging. Considering how social media and online shopping have become important recently, remember that customer relationships have changed too. Your dissertation should give your readers new information and statistics that back up your chosen methods and research techniques.

Moreover, the most important part before you pick dissertation topics and ideas for marketing is to discuss them with your academic advisor. Then, study the subject before start writing now, if you decide to purse your career in this domain. And seeking the best topic for your dissertation then stop your research and save your precious time because we are here to put you at ease.

The team of experts design a list of fantastic marketing dissertation topics and ideas for every student out there who is looking for the best. The subject, topic or ideas we have listed carry kinds of materials such as relationship marketing, branding, direct marketing, international marketing), and social listening. Consumer psychology, online marketing, mobile marketing, marketing mix, social networks and marketing ethics. So, let’s move towards the topic without wasting more time.

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RELATIONSHIP MARKETING DISSERTATION TOPICS

Relationship marketing dissertation topics spin around businesses’ strategies to build customer relationships and foster customer loyalty. Moreover, these topics can include how businesses use social media, smartphone apps, or other online platforms to connect with their target customers. In this domain, you can explore how small companies use social media marketing to attract customers. or how multinational corporations use smartphone apps to retain customers. Here are the all-time best marketing dissertation topics we place below you can pick.

Digital relationship marketing in the age of COVID-19: Analysing the importance of personalisation and customisation.
Generating customer loyalty through high-value content creation – a case study of UK fitness brands.
What are the challenges for Tesco’s loyalty card scheme in today’s competitive business environment?
Are switching costs practical barriers to customer retention in the airline industry?
How can Amazon charge a premium price using its diverse services and products?
What are the motivations and expectations behind loyalty schemes for businesses to attract customers in the long run?
To what extent does Café Nero’s app foster customer loyalty?
How and why can relationship marketing be used to attract new customers through social media?
How does product quality affect customer loyalty among high and low contact products?
Can luxury goods retailers prevent barriers to switching by locking in customers through a unique set of services and products?
How do retailers cope with polygamous behaviour among consumers?
How does customer loyalty at Waterstone’s change when customers shop at their online store rather than in the high street as compared to customers of Amazon.com?
In what ways does Waterstone’s improve its customer loyalty through its online store and smartphone apps?
How can companies adopt social media for successful development of relationship marketing with customers?
What are the challenges for small companies when adopting social media for increasing customer loyalty?
Using smartphone apps to attract and retain new customers: Advantages and challenges for MNCs.
Exploring the efficacy of customer service chatbots – helpful or frustrating?
Exploring the effectiveness of online consumer tribes: A case-study of Tarot reading and personal development industries.

BRANDING DISSERTATION TOPICS.

Branding represents a company’s pledge to its target customers. It’s a broad term encompassing a vast array of literature that explores how businesses can leverage their brands for a competitive edge. This can be achieved through the construction of brand equity. The launch of brand extensions, the management of global brands, and more. Potential marketing dissertation topics included:

An examination of the relationship between perceived risk and brand equity: A comparison of supermarket retailers in the UK.
How does innovation impact consumer brand resonance? A case study of hospitality brands who were forced to innovate as result of COVID-19.
Do consumers really understand a company’s brand values? The case of Starbucks vs McDonalds.
How does the relative importance of tangible and intangible brand values vary across product types?
Using digital methods to increase brand salience – a case study approach.
Do leading brands need to have the products which attract a large number of customer segments?
How is brand image affected by product availability for SME?
Can the brand image be transferred between sectors? The case of Virgin Cola in the UK.
How does unethical behaviour affect the brand image? The cases of Shell, Nike and Starbucks.
How do firms use corporate social responsibility to build brand equity? The case of Body Shop.
How can innovations sustain brands through the use of social media marketing?
Can brand equity be transferred to a supermarket’s own branded products in the low-price segments?
Using social media marketing to attract customers to brands of small companies.
Targeting customers in ethnic markets: The case of Indian food customers in the UK supermarket sector

DIRECT MARKETING DISSERTATION TOPICS

In Direct Marketing we study the promotional method that involves presenting information about any company, their product, or service to the target market without the use of an advertising middleman. Further, it is a targeted form of marketing that presents information of potential interest to a consumer that has been determined to be a likely buyer. These marketing dissertation topics can range from exploring the effectiveness of different direct marketing strategies to analyzing the impact of direct marketing on customer loyalty. We Expert Dissertation place some topics on direct marketing based on current trends, which you could use for your marketing dissertation:

How do Tesco and Body Shop use their loyalty schemes to sell directly to target customers?
Importance of factors that influence online selling vary according to product type in the services industry in the UK?
Customers respond differently to short and long-term offers in a competitive online environment? The case of online book sales.
In what ways do free online chat rooms influence consumers’ response to direct sales promotions in social media environments?
Assessing the effectiveness of beauty brands’ direct marketing via YouTube.
How does the nationality (accent) of telemarketers influence customer response in an increasingly diverse international selling environment?
Do consumers know how to protect themselves from unscrupulous direct marketing tactics used by social media marketing companies?
How does message length affect the success of direct marketing messages? A comparison of online and offline mediums.
Can direct online and social media marketing be used to build customer relationships or is it simply a transactional medium to acquire new customers in the short run?
Can online marketing be as effective as a group-orientated tool as it is an individual-orientated one?
How do prospecting methods differ in an online and offline environment? The case of the airline industry in the UK.
Using SMS and email to connect with customers: Advantages and limitations of direct marketing.
Social media marketing as a tool to target luxury customers: Advantages and issues for small companies.
Using social media to reduce the cost of direct marketing: The case of small companies in the UK.

CULTURES AND MARKETING DISSERTATION TOPICS

Culture direct or indirect influence how businesses market their products and services. As the businesses become more global, they need to recognise how a country’s culture affects consumer behavior and responses to different marketing strategies. As more businesses operate internationally, marketing across different cultures is becoming more important. Here some best marketing dissertation topics for culture marketing.

How does innovation and culture influence the market performance of SMEs in China?
Native advertising: Exploring its effectiveness in the UK, China, and the US.
What are the effects of social media on organisational culture in the UK’s fashion industry?
How is globalisation affecting the organisational culture of Toyota’s global operations?
How does language impact upon brand identity? The case of Coca-Cola in the People’s Republic of China.
How does culture affect the marketing of automotives? The Case of Toyota in China.
What effect does culture have on marketing communications? The case of Coca Cola in India.
How do marketers consider regional differences in “national” culture? The case of banks in the Basque country and Catalonia, Spain.
Can automotive vendors afford to treat consumers as a homogenous mass? The case of the North-South divide in Sweden.
How does individualism-collectivism influence the sales of mobile phones? The case of the People’s Republic of China.
How do supermarket chains overcome language differences in Switzerland?
How can banks use pricing strategy to boost customer satisfaction and profitability?
How can national culture explain the prominence of Scottish whiskey sales in the global whiskey market?
How can countries use national culture to help them promote major exports? The case of the Champagne region, France.

CONSUMER PSYCHOLOGY AND MARKETING DISSERTATION TOPICS

cultural considerations play an important for some products and services, in how the marketers interact with their audience. With the rapid increasing globalisation of business, company have to pay greater attention on how national culture impacts upon consumer behaviour and their reactions towards types of marketing communication. This creates an ideal area to base your dissertation on this top marketing dissertation topics.

How does innovation and culture influence the market performance of SMEs in China?
Native advertising: Exploring its effectiveness in the UK, China, and the US.
What are the effects of social media on organisational culture in the UK’s fashion industry?
How is globalisation affecting the organisational culture of Toyota’s global operations?
How does language impact upon brand identity? The case of Coca-Cola in the People’s Republic of China.
How does culture affect the marketing of automotives? The Case of Toyota in China.
What effect does culture have on marketing communications? The case of Coca Cola in India.
How do marketers take into account regional differences in “national” culture? The case of banks in the Basque country and Catalonia, Spain.
Can automotive vendors afford to treat consumers as a homogenous mass? The case of the North-South divide in Sweden.
How does individualism-collectivism influence the sales of mobile phones? The case of the People’s Republic of China.
How do supermarket chains overcome language differences in Switzerland?
How can banks use pricing strategy to boost customer satisfaction and profitability?
How can national culture explain the prominence of Scottish whiskey sales in the global whiskey market?
How can countries use national culture to help them promote major exports? The case of the Champagne region, France.

ONLINE MARKETING DISSERTATION TOPICS

After marketing moves traditional to online and break old rules of marketing. It gives the boost to all business owners because with the online marketing you can easily reach to your target audience. Moreover, the online marketing has become essential for organisations in gaining competitive advantages and enhancing their business performance. Online marketing is a useful and current area of market research. Some top marketing dissertation topics we suggest are as below:

How can firms customise their products? The case of Apple.
What are the effects of a successful digital marketing campaign on Dior’s brand performance?
What are the benefits and challenges of using social media to market luxury goods?
How does using web analytics for digital marketing enhance brand performance?
What is the impact of digital marketing innovation on Apple’s performance?
What are the benefits and challenges faced by Burberry in using digital marketing?
How can firms personalise their products? The case of Nike.
An assessment of the value of assortment to customers: The case of Dell Computers.
How does a consumer’s perception of control affect their choice of brand? The case of buying computers online.
How does visual constituency affect site identity and product attitude?
How does gender affect online consumption behaviour?
How can firms successfully combine online and offline shopping features? The case of Amazon.com/Toys-R-Us.
What product attributes are most valued by consumers in search, comparison and purchase decision-making online?
How do consumers react to brand alliances online? The case of Amazon.com and Wal-Mart.
An investigation of the antecedents of consumer behaviour in online auctions? The case of eBay.

MOBILE MARKETING DISSERTATION TOPICS

Mobile marketing is a new way for big brands like Coca-Cola, Nintendo, MTV, New Labour, Lastminute.com. and others to get new customers and keep the old ones in both usual and unusual ways. As mobile phone costs decrease and more people use their phones to browse the Internet, this method is becoming more important for marketers. Here are some ideas for mobile marketing dissertation topics:

How does permission-based marketing impact mobile marketers when developing and implementing international marketing campaigns?
How can brand image be conveyed in a mobile marketing environment?
Can a strong brand image be built through mobile marketing techniques?
What do customers want from mobile marketing messages?
How does location influence mobile marketing communications?
What role does timeliness play in mobile marketing communications?
What are the advantages and disadvantages of push and pull mobile marketing strategies?
How can mobile marketing be used as a viral marketing tool?
How can mobile payment services increase revenue for mobile marketers? The case of Vodafone.
How can customer relationship management (CRM) be applied in a mobile marketing environment to improve customer loyalty?
How can marketing managers drive consumer acceptance of mobile marketing?
What impact does brand personality have on purchase intentions in the context of mobile marketing?
What are the diffusion and success factors of mobile marketing?

SOCIAL MEDIA MARKETING DISSERTATION TOPICS

We all know that social media marketing is a powerful tool for businesses to reach their customers. Further, it involves social media platforms to connect with the audience, build a brand name, increase sales, and drive organic website traffic. Besides, this domain offers a variety of interesting topics for a dissertation, such as the impact of social media marketing on consumer behavior, the role of social media in brand awareness. Use of social media in customer engagement and retention. Professional of Expert Dissertation also make a list of topics which you can pick and start writing on them.

What uses and gratifications are provided by beauty brands’ social media content?
A content analysis of Food brands Instagram posts.
An examination of the positive, neutral and negative user comments on Facebook and their impact on future participation in discussions.
Why have functional applications on Facebook achieved so little success compared with their fun counterparts?
How do applications of Facebook turn users into sales? The relationship between total installs, daily active users, and application valuation.
A comparison of the effectiveness of banner advertising on different social media networks? The cases of Facebook, Instagram and Twitter.
What impact does newsfeed restriction have on consumers’ attitudes and behaviours towards using Facebook?
Is electronic word-of-mouth more persuasive than traditional word-of-mouth? An investigation into online customer reviews.
Does traditional customer loyalty apply to consumer behaviour in social media networks?
How do non-profit organisations execute marketing campaigns on social media networks such as Facebook?
Can firms measure the ROI of their social media marketing?
An investigation of the impact of brand post popularity on Facebook brand fan pages on social media marketing.
Usage, barriers and measurement of social media marketing: Implications for marketing managers.
The impact of social media marketing on brand loyalty.
How do firms use social media marketing to encourage customers’ purchase behaviours?
How do vegan brands use social listening to enhance their marketing strategy?
Instagram, influencer marking and trust – a critical investigation.
Partnering with YouTube content creators and influences – an effective marketing strategy for fitness brands?

ETHICS IN MARKETING DISSERTATION TOPICS

Media can greatly influence customer views, affecting how companies act and include ethics in their digital marketing strategies. So, this ethics looks at issues like ethical business actions, Corporate Social Responsibility (CSR) programs, and marketing related to causes. Here are some top marketing dissertation topics and ideas for ethics and CSR:

The role of EasyJet’s low fare online pricing strategy on changing customer demand trends?
Exploring Patagonia’s marketing strategy – Green or Greenwashing?
The impact of FairTrade labels on consumers’ purchase behaviours?
Vegan vs cruelty-free: the politics of labelling and why it matters.
What impact do published codes of conduct have on customer buying behaviour? The cases of The Body Shop, Levi Strauss, and Marks and Spencer.
How do ethical purchase intentions and ethical awareness affect purchasing behaviour? A comparison between the sales of battery and free-range chickens.
What impact do cause-related marketing campaigns have on consumer buying behaviour? The case of Starbucks’ Raise a cup to a good cause campaign.
Why do some controversial marketing communications work whilst others fail? The case of PETA – People for the Ethical Treatment of Animals.
How have spam laws improved marketing ethics online?
What factors distinguish a consumer’s choice of most and least socially responsible firms?
How do firms use public relations to recover from consumer boycotts? The case of Shell and Nestle.
The role of gender differences in the impact of CSR perceptions on corporate marketing outcomes.
The relationship between marketing ethics and corporate social responsibility: Serving stakeholders and the common good.
The role of trust in building company reputation and brand equity through CSR initiatives.
Firm performance and corporate social responsibility. An investigation into the role of marketing competence and market environment.

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